FOR IMMEDIATE RELEASE
East Action Sports Announces Sponsorship of the 2025 SIRL MXBikes Custom Supercross Series
[Loganville, GA – 12/1/2024] – East Action Sports, a family-owned leader in motorcycle sales and eCommerce, is proud to announce its sponsorship of the 2025 Skill Issue Racing League (SIRL) MXBikes Custom Supercross Series. This partnership celebrates the fusion of virtual and real-world racing, showcasing the transformative potential of motorsports in uniting communities and inspiring riders of all levels.
As a business rooted in over 50 years of experience selling motorcycles and ATVs from its Georgia-based brick-and-mortar shop, East Action Sports has built a reputation for quality, trust, and a deep passion for motorsports. Recently, the company has expanded into the world of eCommerce, delivering the same expertise and personalized service through its online store, eastactionsports.com.
“This partnership with SIRL allows us to bridge the gap between traditional motorsports and the emerging digital racing landscape,” said Jim East, owner of East Action Sports. “Whether you’re a real-world rider pushing limits on the track or a virtual competitor redefining what’s possible on two wheels, we want to champion the passion and innovation that drive this community.”
The SIRL MXBikes Custom Supercross Series is a premier competition that highlights creativity, skill, and camaraderie within the sim-racing and motocross communities. With custom tracks, and immersive gameplay, this series aligns perfectly with East Action Sports’ mission to inspire the next generation of riders, both on and off the track.
By sponsoring the series, East Action Sports seeks to elevate the experience for participants and fans alike, offering exclusive prizes, promotional deals, and a direct connection to real-world racing products and expertise. The company aims to leverage its eCommerce platform to create a seamless bridge where virtual racers can transition to real-world enthusiasts, bringing their passion for the sport full circle.
Fans and racers are encouraged to follow the series and stay updated on East Action Sports’ initiatives by visiting eastactionsports.com or engaging with us on social media. Together, we’ll take racing to the next level, celebrating the synergy between technology, tradition, and trailblazing riders everywhere. Keep an eye out on our contingency page where we will be offering weekly prizes to SIRL competitors.
About East Action Sports:
East Action Sports is a family-owned motorcycle shop and eCommerce store based in Georgia. With decades of experience and a passion for motorsports, the company offers an extensive selection of motorcycles, parts, and accessories to riders worldwide. Committed to innovation and excellence, East Action Sports bridges the worlds of real and virtual racing for the motorsports community.
Media Contact:
Jim East
East Action Sports
info@eastactionsports.com